Media Planning + Forecasting
Sick of depending on Google and Meta? Want to have more of a reason behind your budgets?
Power Digital’s Strategic Solutions team has completed thousands of media plans, forecasts, and scenarios across billions of dollars of ad spend. The modern media plan is as much data science as it is creative strategy, and our team has both in spades.
Creative Strategy
Messaging, traits, and specific creative styles that align with your ideal customer profile and the channels that they consume. You don’t want to deploy high production value TV shoots to TikTok; we’ll help you navigate the nuance.
Testing Roadmap
The process and priority of what to test and when, factoring in your brand’s seasonality and the order of importance. Validating what will and won’t work early on in the plan will eliminate any doubts about going all in during peak season.
Brand and Social Listening
To ensure we have a full picture of the market and your customer, we also engage in research, surveys, social listening, review aggregation, and brand metrics to uncover any blind spots you might’ve missed.
Product View
A look at your best selling products, what products are most likely to yield more valuable customers, and a margin centric view of which products are great supplements to round out a multi-unit upsell strategy.
A Great Team is Key to a Successful Company.
Wade Warren
John Smith
Jenny Wilson
Cody Fisher
Robert Fox
Albert Flores
Customer + Audience Development
- Current Customer vs Opportunity Customer
Who are you really selling to today? What’s a cohort of opportunity that drives a significantly higher lifetime value, but you haven’t quite cracked into yet? Why not? How can we get there? - Cohorts, Segmentation, and Lifetime Value
There’s only two ways to make money: more customers, or more valuable customers. We help you understand where your biggest opportunity is on either side of the equation (acquisition or value).
Our Greatest Achievement
Persona Development
Are you sure you really know who your customer is and what they care about?
We help brands develop a deep, data-driven understanding of who their customer actually is. This isn’t just a subjective persona based on a handful of surveys or focus groups. Instead, we analyze your audience with as much data as is possible to collect on them.
